branding
Establishing a clean, consistent brand identity is essential when you’re launching – or refreshing – a new product or service. Check out a few examples below.
“Let’s GO” Shop Small
As part of American Express’ Onbrand internal agency, I led the copy direction rebranding Shop Small® for the first time since its inception in 2008. This work was profiled in AdWeek for its innovative design and impactful copy.
Macy’s Beauty Box
From 2016-2019, I led the copy direction branding several new offerings: the Beauty Box subscription, the in-store My Stylist service (rebranding), and The Market retail experience.
