Hannah Winsten

I’m a writer, editor, and makeup addict based in New York City.
Let’s find the right words together.

Hey, there!

How did you get started as a copywriter?

When I was an intern in college, I made a major discovery—a lot of people hate writing. So I started reaching out to my contacts and offering to do it for them. And just like that, I became a freelance copywriter.   

What kinds of clients do you work with?

All kinds! I got my start writing for nonprofits, but quickly branched out to ad agencies, retailers, and startups.

Do you have any editorial experience?

I do! I’ve written for The Huffington Post, xoJane, and Law Street Media. Once upon a time, I was also the managing editor at Miles Away and served as a copyeditor for Brit+Co.  

How do you feel about the Oxford comma?

I’m a fan. Fight me.  

What kinds of copy have you written?

A variety! I’ve written direct mail campaigns, out-of-home ads, catalog pages, radio & commercial scripts, email campaigns, landing pages, display ads, social media copy, and more.  

Your quirkiest project?

This might be a tie: I once had a gig live tweeting my reactions to the show “Scandal.” I also once wrote a series of children’s books for an educational publisher. Who knew?

Favorite food?

Ice cream. I have a favorite place in every neighborhood.

Coffee or tea?

Bean water > leaf water.

Hobbies?

Experimenting with new and bizarre makeup looks, traveling, (trying) to sew my own clothes, reading, and writing fiction.