Hannah Winsten

I’m a writer, editor, and makeup addict based in New York City.
Let’s find the right words together.

A bit about me

What does being a copywriter mean to you?

I like to think of copywriting as the act of holding up a mirror. It’s my job to reflect a brand’s best, most aspirational self with the words I use. I can take on any brand voice and modulate it to create simple, human copy that reflects whatever voice and spirit a brand aspires to be.

What kinds of brands do you work with?

All kinds. I got my start writing for nonprofits and charities, then diversified into writing for financial services, food manufacturing, major retailers, startups, and more.

How long have you been writing copy?

Since 2010!

What types of assets have you written?

A wide variety. I’ve written brand guidelines, direct mail campaigns, out-of-home ads, catalog pages, radio & commercial scripts, email campaigns, landing pages, display ads, social media copy, and more.

Do you have any editorial experience?

I do! In my early 20s, I wrote for The Huffington Post, xoJane, and Law Street Media. I was also the managing editor at Miles Away and served as a copyeditor for Brit+Co around the same time.  

Are you working on any creative projects outside of work?

I’m working on a novel. and also dabble in interior design, needlepoint, and garment construction. I love design and aesthetics (almost) as much as the written word.

Your quirkiest project?

I once wrote a series of children’s books for an educational publisher – it was one of my earliest freelance gigs.

How do you feel about the Oxford comma?

Strongly in favor.